ARC Grid
Read the market outside your walls. Map how revenue flows across customers, regions, and products.
What Is ARC Grid?
ARC Grid is a diagnostic framework that reveals how revenue is distributed across your business dimensions—whether by customer, region, product line, or channel.
It doesn't just show you numbers. It shows you patterns, dependencies, and risks hidden in plain sight.
By understanding where your revenue breathes, you gain the clarity to act— whether that means diversifying risk, doubling down on strength, or identifying untapped opportunities.
reveal system health"
- Alignment - Where does revenue concentrate?
- Risk - What dependencies exist?
- Capacity - Where can growth happen?
How ARC Grid Works
Map Revenue Distribution
Break down your total revenue across key dimensions—customers, regions, products, or channels. See exactly where your money comes from.
Identify Concentration
Measure how dependent you are on specific sources. High concentration means high risk—but also reveals your core strengths.
Expose Hidden Patterns
Track how distributions change over time. Shifting patterns signal emerging risks or opportunities that demand attention.
Explore ARC Grid in Depth
Three articles that break down the framework, show it in action, and ask the questions that matter.
ARC Grid: Introduction
The fundamentals of the framework—how it works, why it matters, and what it reveals about revenue structure.
Read Article →ARC Grid: In Action
Real-world applications showing how ARC Grid exposes risk, reveals opportunity, and guides strategic decisions.
Read Article →The Leadership Question
The question every leader must ask when looking at revenue distribution: "If this pattern holds, where are we in three years?"
Read Article →